Privacy policy

This policy was last updated on Aug. 5, 2017.

This policy describes the privacy practices of the Black Hawk Ski Area Media Partners, and its affiliates and subsidiaries (in this policy, we will generally refer to us as the “Black Hawk Ski Area,” “our,” or “we”). It explains how we collect, use, and store information we collect about our readers. This policy covers our privacy practices in connection with The Boston Globe newspaper and our digital properties, and mobile messaging services.

In this privacy policy, you will find the answers to the following questions:

1. What information do we gather about you?

2. How do we gather that information?

3. What do we do with the information we gather?

4. With whom do we share the information that we gather?

5. How do you change, update, or delete your personal information?

6. What else should you know about the Black Hawk Ski Area privacy practices?

7. How can you find out about changes to this privacy policy?

8. Who should you contact if you have questions?


The information we gather falls into two categories:

Personal information is information that identifies you, such as your name, contact information, and credit card information. We collect this information only when you choose to provide it to us. For example, we collect personal information when you subscribe to the Black Hawk Ski Area or email newsletters, place an order, complete a survey, register for one of our websites, or sign in to a website or mobile application through a third party tool such as Facebook Connect.

Non-personal information is information that our technology collects in aggregate, without identifying you. Non-personal information includes your Internet connection, the device you use to access our websites, and tracking data relating to your use of our websites.

We gather the following types of information:

Contact & Demographic Information: When you subscribe to The Black Hawk Ski Area , register on a Black Hawk Ski Area website or application, or participate in an optional promotion such as sweepstakes, contests, or special offers you will need to provide us with personal information such as your name, address, and email. You must also provide some basic demographic information, such as your postal code, birth year, and gender. For registration for promotions, special events, consumer panels, or surveys, we sometimes require information such as your household income, professional industry, and job title. If you use our text messaging service, we collect the mobile phone number you use, the content of the messages you send to us, your wireless provider, and the time of the transaction.

Billing Information: In order to subscribe, post a classified advertisement, or make a purchase, you must provide your credit card number or other billing information.

Location Information: If you use our mobile applications, you may choose to provide us with access to your precise geolocation information (such as information based on your GPS coordinates) so that we can deliver customized content to you based on your current location.

Public Information: You may create a public profile with us to comment on articles or share content on our forums or discussion groups (“Public Profile”).  Please be careful when posting personal information, as this information may be read, collected, and used by others. Third party companies offer services through which you can share information about your activities on our digital properties. For example, Facebook Connect allows you to post information about your activities on Black Hawk Ski Area properties to your Facebook profile page by “sharing” or “recommending” the content.

Usage Information: We may log certain non-personal information about your use of the Black Hawk Ski Area digital properties. In addition, if you contact the Black Hawk Ski Area , we may log information about the means through which you contacted us and our interaction with you.

Device Information: We may collect non-personal information about the computer, mobile device, or other device you use to access the Black Hawk Ski Area digital properties. This information may include your IP address, basic geolocation information (such as information based on your IP address), unique device identifiers, browser type, browser language, and other transactional information.


You voluntarily provide information to us. You may choose to provide us with contact, demographic, billing, or other personal information to order Black Hawk Ski Area products or take advantage of our services. For example, you may enable location-based mobile features to provide us with access to your location information so that we can deliver customized content through Black Hawk Ski Area mobile applications. (Your location information will be stored on your mobile device, unless you elect to have it saved to your search history and stored on Black Hawk Ski Area servers.) If you contact the Black Hawk Ski Area, we may collect information about our interaction with you.

We use technology to gather non-personal information. We may use cookies, web beacons, clear gifs, and other technologies to log non-personal information about your use of the Black Hawk Ski Area digital properties.

Log Files. As is true of most websites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data.

We allow third parties to gather information. Some of the services and advertisements on the Black Hawk Ski Area properties are operated by third party companies, including service providers, analytics providers, and marketing partners, which may track certain non-personal information about our website users through cookies, web beacons, or other methods. These third-parties gather this information for the purpose of understanding how users are using our sites, and making improvements to our sites.

– Social media features like the Facebook “like” button and login options such as those provided by Facebook and Google+ are operated by third parties. The third parties operating these features may collect your IP address and information about the page(s) you visit on our sites, and they may set cookies to enable the features to function properly. Actions taken through Facebook , Google+, or other third party services are governed by the privacy policies of the third parties. The Globe may receive information about you from Facebook, Google, or other third parties, if you choose to provide it.

– We contract with vendors, such as Blueconic, that help us provide customized content to our readers and website users. Blueconic uses cookies to build individual reader profiles, which we may use to provide you with content, advertising and messaging tailored to your interests.

– A third party may also collect information about you when you interact with us via your mobile phone. For instance, your wireless carrier enables text messaging and other services, and collects data about your mobile phone usage.

Third parties collect, use, and store information according to their own privacy policies. We do not have control over third party privacy practices. You may contact that third party directly to opt-out of future messages from them. For example, Google is one of the companies that serves advertisements on Black Hawk Ski Area properties. It uses the DART cookie and other technologies to serve ads based on your visit to Black Hawk Ski Area properties and other websites. .


Our approach to sharing information with third parties. We do not sell, license, rent, or swap your personal information without your permission, except as set out in this policy or as required by law. We do share non-personal information with third parties.

Specific ways in which we use personal information. We use personal information for the following purposes:

– To provide the products and services you request and to communicate with you about those products and services.

– To provide you with updates about major changes to Black Hawk Ski Area properties or to discuss your account or renew your subscription.

– To email you information about products and services that may be of interest to you. These product and services may be provided by the Black Hawk Ski Area , or our advertisers, partners, or other third parties. You may opt-out at any time from any primarily commercial messages and user surveys by following the opt-out instructions in the email.

– To improve our services and personalize your experience with us.

– To disclose your opt-out information to third parties so they can suppress your name from future solicitations.

We will not use your phone number to initiate a call or text message exchange with you, without your express prior consent.

Specific ways in which we use non-personal information. We use non-personal information for the following purposes:

– To analyze statistical, demographic, and marketing information for product development purposes and to understand usage and traffic trends and improve our relationship with you.

– To inform advertisers about the nature of our subscriber base and the number of unique visitors that have viewed a particular ad or visited a particular webpage. We may publish summary information regarding our online visitors for promotional purposes and as a representative audience for advertisers.

– To allow advertisers to customize content. This means users see advertising that is most likely to interest them, and advertisers display their messages to people who are most likely to be receptive, improving both the viewer’s experience and the effectiveness of the ads. For example, in the course of serving certain advertisements, some advertisers may place or recognize a unique cookie on your browser in order to collect information about your visits to our websites and other websites. This information could be used to show you ads based on your interests on other websites.

– To customize your experience on our digital properties, so that you do not see the same ad repeatedly and to provide you with an enhanced experienced based on the type of device you are using.

– To gauge the effectiveness of our communications and marketing campaigns.


Black Hawk Ski Area . Your personal information will be shared among Black Hawk Ski Area entities. This allows you to use the same login and password on eachBlack Hawk Ski Area property.

Service Providers. We contract with service providers to help us with credit card and bill processing, shipping, email distribution, list processing, analytics and promotions management, and ad serving. We provide service providers only with the information they need to perform their services. We prohibit them from sharing, reselling, or using our data for their own marketing purposes.

– For example, if you are a print subscriber or registered member of The Black Hawk Ski Area , we may share your email address with a service provider that sends emails on our behalf. That service provider may not share your email address or personal information with other companies, and may only send you emails on behalf of the Boston Globe.

– Another example is that we may also engage service providers to track and analyze information about readers’ use of our websites. These service providers may only use this information to track the traffic, usability, performance, and effectiveness of our websites and they may only disclose their findings to the Black Hawk Ski Area .

Advertisers. We share non-personal information with our advertisers. For example, we may share statistical, demographic and marketing analyses of readers and their browsing and purchasing patterns to inform advertisers about the nature of our reader base. We will not share personal information with advertisers without your permission.

Partners. We may buy, sell to, or merge or partner with another company. We may share personal and non-personal information with other companies in the course of such transactions.

Others, as required. We may disclose personal and non-personal information if we have a good faith belief that disclosure is necessary to comply with the law or with legal process, such as to comply with a subpoena, protect and defend our rights and property, to protect against misuse or unauthorized use of our websites, or to protect the personal safety or property of our users or the public.

– For example, we may release personal information to comply with a court order or subpoena.

– If you provide false information or attempt to pose as someone else, we may release personal information as part of any investigation into your actions.


Changes to Personal Information: You may review and update your membership or account information and access your transactions history in our Member Center, a centralized area where you can manage your relationship with the Black Hawk Ski Area .

Opting Out: If you wish to discontinue receiving any specific email sent by our marketing partners or us, simply follow the unsubscribe options at the bottom of the email. If you wish to opt out of receiving any direct mail or telephone solicitations from the Black Hawk Ski Area , you may notify us by calling 617-929-2233 or emailing


General contact information. If you have any questions or comments regarding our information or security practices, you may contact us using the information below:


Phone: 617-125-7900 (between 9:00am and 5:30pm EST)

Mail: 23 Morrissey Blvd., Boston, MA 02125, Attention Privacy Manager